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The Luxury Toilet Paper That Retails for EUR 862

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According to a report this past week by European Cleaning Journal, Chesham, U.K., a cleansing, moisturizing toilet tissue system that comes with its own holder is being sold for EUR 862 by a Swiss luxury firm.

The paper is made from virgin new-growth fibers treated with glacier water from a Swiss mountain spring. It comes supplied with a cleanser and moisturizer to be sprayed onto each sheet before use. Also supplied is a bespoke holder designed by award-winning designer Bagno Sasso Mobili.

The paper is laid out flat instead of wound in a roll and the company describes each sheet as "a multi-layered microcosm of form and function."

Manufacturer Joseph's Toiletries claims the standard from its Josephier range is worth the high price tag because "perfect hygiene starts from the bottom up."

Companies around the world have been vying with each other over recent years to create the world's most expensive tissue paper. In 2013, Japanese manufacturer Hanebisho launched a EUR 11 roll made from fine Canadian wood fiber pulp treated with water from Japan's cleanest river.

This was significantly eclipsed the same year by Australian company Toilet Paper Man which introduced an EUR 825,000 three-ply toilet roll infused with 22-carat gold flakes. Designed to complement bathrooms with gold-plated handles and taps, the roll was delivered with a "free" bottle of champagne.

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