Neenah Introduces Five New Brand Characters

 

Neenah Paper's recently launched new promotion is the third "3-D" case released by the company that focuses on brand packaging, showcasing the company's current technology and technique in the production of modern, versatile paper and packaging innovations. "We want people to think of paper as more than just paper — it’s a versatile material, just like fabric or metal, and it can have a 3-D form," said Pum Lefebure, Design Army’s (hired to create the promotion) Co-Founder & COO.

 

 

The outer carry case is made of NEENAH® Folding Board situated underneath SO...SILK Papers, using deep, full emboss and foil stamping to create an elegant, yet sturdy structure to house the brand character's individual samples. The brand characters are for each of the five samples found inside the case — each representing different demographics and branches of the retail industry, with a compelling and useful look at "who are they?" and "what hooks them?" According to Lefebure, "The content is trend-driven, but these are long-term trends that will affect retailers for years to come."

The Digi-Generation: Plastic is out, paper is in — especially when paper can look this cool. Meet the gift card for the world’s next digital music mammoth, BOOM. A folded, embossed, debossed and foil stamped sleeve houses three, printed, paper gift cards that look like cassette tapes with redemption codes for digital songs; a subtle wink to mixtape culture. The cards are produced on NEENAH IMAGEMAX Card and NEENAH DURAMAX Card. Be sure to check out the API Holo Foil Revolution + Blind Emboss on Cassette 2.

 

 

The New Shopaholic: On the cutting edge of style and social networking, with disposable income to boot, this millennial market is primed for packaging that replicates the sensation of luxury outside the retail environment. SO...SILK Papers with tone-on-tone foil stamping on luscious hangtags that evoke the feeling of high-end lingerie conjures ‘40s screen sirens. Ooh la la, indeed.

The Artisan Crafters: Reared on cooking shows and food blogs, today’s at-home cooks are hungry for ingredients with integrity, and sourced close to home. And not all labels are created equal, marrying craftsmanship and creativity are the two things that matter most to Artisan Crafters — die-cut labels and artful type can blend "artisanal" and "authentic" in a masterful recipe for irresistible results. NEENAH® Folding Board, Deep Black creates three bottles that showcase labels for craft tequila, wine and olive oil on ESTATE LABEL and BELLA LABEL Papers.

The Savvy Socials: Devoted to cultivating their online personas alongside their real-life personalities, these image-conscious consumers are quick to sniff out products and brands that feel inauthentic. Capture this dynamic demographic with packaging that speaks in their voice and reflects them at their best. An iridescent digital printing paper like STARDREAM Papers in Crystal, with silver and pink foil, catches the eye of even the most device-addicted shopper, and the combination of elegant finish and shine invites a tantalizing touch.

The Eco Evangelizers: Sustainability has never been so stylish or sleek, and an eco-friendly iteration of practically every product is simply a click away. To connect with consumers that truly care about their footprint — and are compelled to share their experiences on social media — brands should look to sustainable packaging with a second life. How about a light bulb box that doubles as a lampshade? This minimalist pairing of recycled NEENAH Folding Board and ENVIRONMENT Papers with white ink feels as stylish as it is sustainable.

 

"Neenah is always striving to inspire designers by introducing new papers, new techniques, and new ideas. We hope the Neenah Character promotion helps designers think about paper differently, consider paper as a possible driver in design, because often times a customer’s first introduction to the brand is through paper, when they pick up the package, hold it and interact with it," said Jamie Saunders, Marketing Communications Manager, Fine Paper and Packaging, Neenah Paper.