Paperboard Packaging Market in the MENA Region 2015-2019

The report also presents the vendor landscape based on the market share of vendors in MENA and a corresponding detailed analysis of the top four vendors in the paperboard packaging market in MENA. In addition, it discusses the major drivers that influence the growth of the market. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends that are emerging in the market.

Vendors are investing in R&D to differentiate themselves in the market. Technologies such as barrier coatings, quick response codes, and holographic images are enabling vendors to develop improved paperboard packaging. Such innovations also increase efficiency and reduce costs. For instance, Amcor, a prominent vendor, has an in-house innovation and design team. Also, its local carton design team works with various design agencies to enhance product innovations.

According to the report, the popularity of paperboard packaging is driving the paperboard packaging market in MENA. Paperboard packaging includes RFID tags, security printing, tamper free materials and seals, and holography. The easy accessibility of paperboard packaging has made it a popular choice. Paperboard can be folded flat, it is lightweight and strong, and built to laser tolerance, which facilitates high-speed machine filling. As 75% of the consumer's decision is made at the POS, retailers prefer goods that come in attractive packaging.

Further, the report states that the paperboard packaging business is a capital-intensive business, with both initial investment and continuous investments to adopt the latest technologies being high.

Key Vendors:

• INDEVCO
• International Paper
• Mondi
• Tetra Pak.