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Premier Paper Acquires Advocate Brand from Tullis Russell Administrators

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Premier Paper Group, Midlands, U.K, the nation's largest independent paper merchant with a nationwide network of regional stock holding branches, recently announced it has purchased the Advocate product brand from administrators, after leading Fife-based paper producer Tullis Russell Papermakers went into administration earlier this year.
 
This announcement ensures not only that Premier maintains product continuity and supply of the brand to the U.K. market, but also that the Advocate range will still be produced to the same exacting standards and recipe. The Advocate product range will still retain all the unique characteristics and qualities, maintaining what the company describes as an excellent product reputation.
 
Advocate was already available exclusively through Premier, and the deal to purchase the brand itself will see Premier Paper continue to stock and distribute Advocate Smooth Natural White, Smooth Xtreme White and Laid Xtreme White across a wide variety of sizes and weights as well as matching DL 100gsm envelopes.
 
Premier is also planning to extend this range further with the addition of digital sizes for color laser and HP Indigo presses, expanding product choice for customers.
 
"Advocate is a very important brand for many customers and I am pleased that we have managed to secure the brand and all the associated intellectual property rights. This means that customers can be confident that Advocate, made to the same recipe and exacting standards, will continue to be available from the Premier Paper Group," said Premier Paper Group Marketing Director Dave Jones.
 
Advocate is a corporate communications paper, ideally suited for prestigious text and cover applications, designed to make a business stand out. It is versatile with a choice of distinctive finishes to suit a variety of needs. Advocate is commonly used for corporate identity, correspondence, stationery, or business cards.
 
Each item of the comprehensive range offers its own unique appeal:
  • Smooth Xtreme White combines a silky smooth surface with exceptional whiteness and a tactile opulence, which offers optimum print reproduction.
  • Smooth Natural offers an attractive off-white shade with a superior smooth surface.
  • Laid Xtreme White has a quality, traditional appearance making it ideal for business stationery.
As far as sustainability is concerned, Advocate is made from 100% Elemental Chlorine Free (ECF) woodpulps, sourced from carefully managed and renewed forests. Advocate is fully recyclable, and manufactured to precise and controlled standards. Advocate contains woodpulps from well managed forests that have been certified in accordance with the rules of the Forest Stewardship Council® (FSC® Mixed Credit). Customers can also choose to participate in a carbon capture program, mitigating the CO2 emissions generated from the production, storage, and distribution of the paper purchased by planting trees inside the U.K. with the Woodland Trust.
 

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