New Rainforest Alliance Project Focused on Sustainable Forestry in Southeast U.S.

 

The Rainforest Alliance has announced a new grant that will strengthen sustainable forest management with small landowners in the Southeast region of the U.S. The program is funded by a $1.35 million combined investment from four major forestry and paper-goods companies including Avery Dennison, Columbia Forest Products, Domtar, and Staples Inc.

Forests in the southeastern U.S. are home to a vast array of wildlife, crucial watersheds, and natural resources. Nearly 60% of these forests are owned by small landowners and families, and changes in business patterns have increased industry dependence on these private forestlands. The Rainforest Alliance—along with the supporting companies—will work closely with local groups, landowner associations, consulting foresters, and other stakeholders to increase sustainable forest management of family forest owners in South Carolina, North Carolina, and West Virginia.

 

 

"We are thrilled to collaborate with forward-thinking American forest owners and such innovative brands in this endeavor," said Tensie Whelan, Rainforest Alliance president (pictured above with forestry CEOs). "Sustainable land-use practices and certification can help these private landowners to leverage the value of their natural resources while protecting the unique habitats, water quality, and biodiversity of the Southeast region of the country. It also helps to create a legacy for these families that will last for generations."

Working with Avery Dennison, Columbia Forest Products, Domtar, and Staples, the Rainforest Alliance aims to create sustainable management plans and improve market opportunities for these small landowners. Together, they plan to extend invitations to environmental stakeholders, landowners, state and local governments, and brands to participate, while identifying larger, regional risks associated with climate change and water preservation.

 

The program will formally begin this July, with components of the program including the following:

• Landowner outreach and education
• Streamlined sourcing assurance efforts
• Maintaining healthy forest ecosystems
• Measuring and communications project results

More information is available by contacting Brittany Wienke.