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CPI Poll Shows Consumer Preference for Paper Packaging

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More than half of the U.K.’s consumers visiting their local supermarket or food retailer would prefer their groceries and fresh produce packaged in paper-based material, reveals new research commissioned by the Confederation of Paper Industries (CPI), Brussels, Belgium. Of the 2,289 people surveyed in a nationwide poll conducted by YouGov, 57% of respondents preferred their grocery and food packaging in paper-based material, while 31% expressed no preference and 8% opted for plastic containers.

Consumers were also asked assuming that all other aspects of a product, such as price and quality, were equal how likely would they be to buy a product from a retailer using paper-based containers compared to plastic containers. 46% of respondents were more likely or much more likely to purchase an item if the packaging was paper-based, compared to 47% who said it would make no difference, while just 3% were less likely.

CPI’s director of packaging affairs, Andy Barnetson, said that "The findings of the YouGov poll indicate that paper and corrugated remain the most popular form of packaging for consumers in the UK. However, the corrugated industry must keep building on this significant public support by continuing to put the consumer at the centre of everything it does."

Corrugated protects, is color-printable, merchandisable, and the most recycled packaging medium. Its flat surface is ready-made for exploiting digital platforms such as smartphone apps, quick response (QR) and augmented reality (AR) codes. 

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