TAPPI Over The Wire Paper 360
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Metsä Board Launches New Cartonboard for Luxury Packaging

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Metsä Board, Finland, is launching a new cartonboard, Carta Allura, designed especially for luxury end-uses. Carta Allura, the company notes, has exceptional smoothness, making it ideal for foil lamination, high-gloss varnish, and other special effects. It also has high brightness and an attractive visual appearance that creates the right impression when used for premium products. Carta Allura is most suitable for beauty care, high-end food and beverages, and graphic applications.

Metsä Board points out that Carta Allura is lightweight yet firm, giving more cartons per ton and enhancing sustainability. Its consistency and stiffness make production processes trouble-free. Its reverse side is also coated to ensure a good finish to the inside of the carton.

"There is a trend towards using special effects to distinguish packaging," said Christophe Baudry, commercial director, beauty care and healthcare, Metsä Board. "Hot foil stamping and foil lamination work best with an exceptionally smooth surface, and that is exactly what Carta Allura provides."

More information is available online.


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