SCA Launches High-End Towels for AFH Market
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 SCA, Philadelphia, Pa., USA, maker of the Tork® brand of away-from-home paper products in North America, this week announced its new High-End Hand Towels. Featuring an embossed leaf throughout, the towels are soft, strong, and "smart-designed" for class A office buildings, fine dining restaurants, and other top-end establishments.
"The leaf design represents quality you can see and feel—and people will notice the quality of these towels," said Joe Russo, SCA VP of sales and marketing, Away from Home Professional Hygiene North America. "We know that for our customers, every impression counts, which is why we used a leaf to reinforce their high-end image and provide a luxurious experience, even in the restroom."
"Our customers have been asking for a high-end line—products that complement their image and offer a superior restroom experience," Russo said. "This new high-end line offers a premium product to address those needs, and we are confident it will open new market opportunities for SCA in North America while providing our customers with a broad line of paper products to meet their end-user needs."
The new line offers nine paper varieties and six dispensing options, including the new Tork Xpress Countertop dispenser. Offered in three colors—white, black, and stainless steel—the Xpress dispensers are designed for high-end restrooms where style and performance are critical. All three finishes offer finger-proof technology to ensure cleanliness, anti-slip pads to stay affixed to a countertop, and one-at-a-time dispensing backed by Tork's guarantee of a 25% reduction in paper use.
To introduce the new line, Tork is offering free two-week trials for its customers.
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