NewPage Launches Anthem Plus
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NewPage Corp., Miamisburg, Ohio, this week announced Anthem® Plus™, a new, economy coated paper designed to perform in virtually every print application. Anthem Plus is 90 brightness with a pure blue-white shade, and is available in gloss, dull, and matte finishes ranging from 60 lb. text to 110 lb. cover.
Anthem Plus is stocked in press-ready mini skids and cartons for maximum efficiencies. It is chain-of-custody certified to the Forest Stewardship Council (FSC), the Sustainable Forestry Initiative (SFI), and the Programme for the Endorsement of Forest Certification (PEFC) to support sustainable forestry practices
"Customers including merchants, printers, and end users have been asking for a simplified economy sheet offering from NewPage with 90 brightness, a competitive price, good on-press performance, and breadth and depth of inventory," said Jeff Pfister, commercial marketing manager, economy sheets for NewPage. "So we listened to our customers and we went to work developing an improved product and service offering that meets or exceeds all expectations. The result is Anthem Plus."
Until now, NewPage offered multiple economy sheet brands with different attribute packages and value propositions. These brands included Anthem, Fortune, and Gusto. With the introduction of Anthem Plus, the company will be discontinuing Fortune and Gusto coated sheets.
"Last year, we made a major shift at our customers' request with the introduction of Sterling® Premium," stated Steven DeVoe, VP of marketing for NewPage. "Sterling Premium shifted the definition of premium grades to reflect the times, delivering a better option for customers looking for premium print performance. Now we bring our customers another shift in our grade offering with the introduction of Anthem Plus. No other coated paper producer currently offers the breadth and depth of this product and service line-up, and we are excited about the potential to continue to grow and evolve with our customers."
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