Sappi Fine Paper North America Receives 2013 Gold SABRE Award
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Sappi Fine Paper North America, Boston, Mass., USA, reports that it, along with global PR and communications firm, Burson-Marsteller, received a 2013 Holmes Report Gold SABRE award this past week in New York, N.Y. USA. Sappi's campaign, The Standard 5, was recognized for its outstanding accomplishment in the Industry Sector category of Business-to-Business: Chemicals & Industrials.
The SABRE Awards recognize superior achievement in branding and reputation communications. Winning campaigns across North America, EMEA, and the Asia-Pacific region demonstrate the highest level of creativity, integrity, and effectiveness in their respective categories.
"It is an honor to be selected as the winner of a Gold SABRE award among a roster of outstanding campaigns," said Patti Groh, director of marketing and communications, Sappi Fine Paper North America. "Over the course of five months, The Standard 5 creatively incorporated events, social media, print, print-activated media such as augmented reality, and QR codes as well as cause-related marketing—all into one campaign. The impact of this campaign has far outlasted our expectations and Sappi still receives regular requests for The Standard 5 from designers around the world over a year after its launch."
Sappi worked closely with Burson-Marsteller, the guide's designer Kit Hinrichs of Studio Hinrichs, as well as 826 National, a nonprofit network of tutoring, writing, and publishing centers across the U.S that served as inspiration for The Standard 5's content.
"Our collaboration with Sappi on this project created something incredibly special and we are glad to see it get such great recognition," said Gerald Richards, CEO, 826 National. Through the participation of Gerald Richards and designers that have ties to the chapters, as well as readings done by local 826 students to kick-off presentations, the mission of the organization came to life for event attendees across the country.
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