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Sonoco PoP Display and Packaging Receives Top Awards for Marketing to Seniors

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Sonoco, Hartsville, S.C., USA, reports that its retail point-of-purchase display and packaging business won two of the top awards at the inaugural Retail Innovation Fair presented by the Wake Forest University Center for Retail Innovation. Sonoco received the Best Consumer Engagement Award and the People's Choice Award at the CVS Caremark-sponsored event, which was themed "Marketing to an Aging Population." The event showcased the latest retail marketing ideas for engaging today's senior shoppers and attracted exhibitors, sponsors, and attendees representing many of the best-known names in retail.

"There's a silver tsunami coming as the Baby Boomer population becomes seniors," said Professor Roger Beahm, executive director of the Center for Retail Innovation. "As the size of this demographic grows, so do the retail marketing opportunities."

Sonoco presented its award-winning exhibit in a "total store solution" format, integrating a mix of in-store promotional packaging and merchandising displays to highlight industry best practices for marketing to seniors. The CVS Caremark Best Consumer Engagement Award was chosen by a panel of CVS executives, while the People's Choice Award was voted on by event attendees.

"Our retail display and packaging team does an outstanding job helping our customers maximize their in-store branding and sales opportunities," said Jeff Tomaszewski, division VP and GM, Sonoco Display and Packaging. "To receive further validation for our expertise in marketing, to seniors in particular, is extremely gratifying."


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