Sonoco Announces New Brand for Protective Packaging Division
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Sonoco, Hartsville, S.C., USA, reports that with its integration of Tegrant Corp. approaching a one-year anniversary, the company is rolling out a new brand for its growing protective packaging segment, Sonoco Protective Solutions. The new protective packaging segment is comprised of Sonoco's legacy protective packaging businesses, as well as Tegrant's three brands—Alloyd, Protexic, and ThermoSafe.
Sonoco Protective Solutions provides highly engineered, custom-designed fiber-based and expanded-foam protective packaging, temperature-assurance packaging, and retail security packaging solutions.
"This branding strategy allows us to successfully leverage our diverse technologies and the combined talents of our protective packaging employees. It also allows us to take advantage of the Sonoco name while continuing to build on the company's strong reputation for total solutions capabilities," said Ron Leach, VP, Sonoco Protective Solutions.
Leach said the new branding strategy will also keep key brands like Alloyd and ThermoSafe in the marketplace for the foreseeable future. As part of the new strategy, Alloyd Brands will operate as Sonoco Alloyd, and ThermoSafe Brands will do business as Sonoco ThermoSafe. Both business units will operate under the Sonoco Protective Solutions umbrella.
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