Domtar Joins International Call to "Follow the Frog"
 Print this article | Send to Colleague
Domtar, Montreal, Que., Canada, is joining businesses and individuals around the globe to participate in the Rainforest Alliance's second annual Follow the Frog Week that kicked off Monday of this week (September 17) and runs through this Saturday (September 23). Follow the Frog Week is an international social media campaign that encourages shoppers to help create a healthier planet by choosing products that feature the Rainforest Alliance Certified green frog seal.
The green frog "trustmark," found on coffee, tea, chocolate, fruit, furniture, and paper, is recognized by consumers globally as a symbol of sustainability, Domtar notes. Products featuring the seal come from farms and forests that meet a rigorous set of criteria that protect wildlife, soils, and waterways and the well-being of workers, families, and communities.
"We strive to be the preferred supplier of environmentally sound forest products to our customers, while leaving the smallest environmental footprint and helping them reduce theirs," says Lewis Fix, VP of Sustainable Business and Brand Management. "And, we're happy to participate in this campaign to promote Rainforest Alliance Certified products."
Domtar has worked together with the Rainforest Alliance for many years on responsible paper production and fiber sourcing. In 2005, Domtar and the Rainforest Alliance signed a collaborative agreement when the EarthChoice product line was launched, later renewing the agreement in 2009. Rainforest Alliance applauds the forest management practices that support the Domtar EarthChoice product family. All Forest Stewardship Council (FSC) certified Domtar EarthChoice products proudly bear the Rainforest Alliance Certified seal.
More information about Domtar's sustainability commitment and strategy is available online.
|
|
