Global Manufacturers Cautiously Optimistic about Near Future
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Global manufacturing executives, cautiously optimistic about the business outlook for the next two years, remain focused on cost management and operational efficiency initiatives but are turning their attention to investing in innovation and value-added services to drive growth, according to a new survey report from KPMG International, Detroit, Mich., USA. According to KPMG's 2012 Global Manufacturing Outlook: Fostering Growth through Innovation, which polled 241 senior, global manufacturing executives – including 50 from the U.S. – 75% of respondents are optimistic about their business outlook over the next 12 to 24 months. The U.S. is expected to lead the growth, according to 40% of global respondents, followed by China, India, Brazil, and Germany.
Despite their optimism, executives, especially those based in the U.S., identify top-line growth (58% U.S.; 41% global) and bottom-line growth (62% U.S.; 43% global) as main priorities for their organizations. Other areas of focus are improved productivity/efficiency and increased competitiveness.
"Manufacturers may be optimistic about the business environment over the next few years, but they are challenged with continued price volatility on cost inputs, risk in the supply chain, and uncertain demand," said Jeff Dobbs, KPMG's global head of Diversified Industrials and a partner in the U.S. firm. "As such, companies must continue to seek opportunities to optimize business operations and squeeze costs out of the process to maximize revenue and profits."
In fact, 62% of respondents say their companies are doing what is typically done in low-growth periods: improving process efficiency and refocusing the business on its core offerings and capabilities. More than 50% say they are eliminating unprofitable product lines and markets.
KPMG's Dobbs points out that manufacturers are doing more than just scaling back, they are looking to the spur growth opportunities through new product development and value-added service offerings.
Forty-four percent of U.S. executives and 36% of global executives indicate that their companies will increase investment in innovation and research and development. And, the overwhelming majority of global respondents (72%) believe that 'transformational innovation' is either in full swing or will be so in 12 - 24 months, with U.S. respondents leading in the view (84%) that the innovation wave is or will be well under way within the period.
"After several years spent cutting costs, many manufacturers realize that they can't afford to sit back and wait. They must deploy capital to develop the products that could give them a competitive advantage," Dobbs said.
Innovation is not going to happen in isolation according to the survey findings, but increasingly in collaborative arrangements with suppliers, customers, and partner companies over the next 12 -24 months. Just over 60% of respondents globally said they will work with customers for customized product development and with suppliers for product design.
For more information, contact Manuel Goncalves at mdgoncalves@kpmg.com.
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