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IP Launches Hammermill Great White 100

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International Paper, Memphis, Tenn., USA, has launched a 100% recycled paper, Hammermill Great White 100, to North American customers. The paper is the newest product to join the Hammermill Great White line of recycled products.

"Consumers are interested in recycled paper products, but they also want confidence in the quality and how the product performs. Hammermill Great White 100 is the best of both worlds and offers a dependable 99.99% Jam-Free Guarantee paper that has a 92 brightness. It's a great paper that runs smoothly, looks sharp, and contains 100% post consumer fiber," said Jon Ernst, IP's VP for Imaging Papers.

The new product is produced at IP's Riverdale, Ala., mill and comes after a multi-million dollar investment in the company's recycled product capabilities. Hammermill Great White 100 joins IP's 30% and 50% recycled paper offerings already available and carries Forest Stewardship Council® certification.

The product launch coincides with the celebration of Hammermill brand's 100th anniversary. "Hammermill is one of oldest brands in the industry because of its ability to continually evolve to meet customer needs, and this product is our latest example of meeting consumers where they are in the marketplace," added Ernst.


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