NewPage Launches Lightweight Beverage Label Paper
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 NewPage Corp., Miamisburg, Ohio, this week introduced its 40 lb. (65 gsm) EcoPoint™, a new wet strength label paper offering environmental and performance advantages for the bottled water, juice, and soft drink industries. NewPage notes that EcoPoint 40 lb. offers a notable source reduction advantage to beverage producers, with up to a 7% reduction in label paper usage compared with traditional 43 lb. (70 gsm) bottle label papers, and is designed for optimal performance in continuous roll fed labeling operations as well as cut-and-stack labeling machines. EcoPoint is available with third-party chain-of-custody certifications to the Forest Stewardship Council.
EcoPoint 40 lb. joins the broader range of label papers from NewPage for beverage markets which includes DuraPoint™, ProPoint™, and LithoPoint™ product brands. In addition, NewPage manufactures specialty papers used in flexible packaging, technical and pressure-sensitive labeling applications.
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