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Crane & Co. Appoints Ivey New VP, Creative & Product Development

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Crane & Co., Dalton, Mass., USA, has appointed Rachel V. Ivey VP, Creative and Product Development. Ivey will lead the creative direction of the company's consumer division.

"Crane & Co. is at an exciting juncture as we are in the process of evolving the company to the next stage of its development. Rachel brings the creative edge to our already exemplary leadership team," said Anil Jagtiani, president, Consumer Division, Crane & Co. "We know that Rachel will drive innovation while honoring our incredible heritage, and we're proud to have her onboard."

With more than 15 years of experience, Ivey brings extensive design experience and a strong understanding of brand identity to Crane & Co. Before joining Crane, she served as the Creative Director of Color and Trend for Walmart, overseeing expansion of the communication of color and trend throughout the business. Previously, she was head designer at Williams Sonoma where she established the design direction and sensibility for which the brand is known today. She began her career in interiors with The Gap Inc., as part of a product team for the Banana Republic Home Division.

"I am excited to be working with such an iconic brand known for its superior quality and exquisite craftsmanship. It's an incredible opportunity to modernize and update the brand's unique aesthetic," said Ivey. "I'm very much looking forward to helping to grow the brand in all dimensions."

Since 1801, Crane & Co. has been a producer of 100% cotton quality paper for personalized notes, business stationary, wedding invitations, birth announcements, calling cards, and more. The seventh-generation family-owned business has produced the paper for U.S. currency since 1879, and manufactures products used in banknote security and industrial applications.

 

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