Sappi Launches Third Episode of Off Register Video Series
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Sappi Fine Paper North America (SFPNA), Boston, Mass., USA, this week released the third and latest installment of its online video series, Off Register. The newest episode, "Fanatny Rod," pokes fun at the less-than-truthful excuses printers often give clients when their jobs go awry. Off Register uses real-life experiences on press that everyone involved in the print process can relate to or find humor in.
As with all videos in the Off Register series, "Fanatny Rod" is based on an actual story from an industry printer. "Everyone can relate to these videos, whether a printer, designer, or sales person. The stories aren't only funny—they're true!" says Patti Groh, director, Marketing Communications, SFPNA. "The campaign has been a huge success with our target audience. We've clocked nearly 60,000 hits since our launch in December 2010."
Sappi's Off Register not only shares humorous stories about printing, it also invites the public to share in the fun. The series celebrates the quirks of the printing process, the personalities everyone in the process must contend with, and the desire to produce good work despite uncontrollable variables. And, at the end of each video, Sappi invites printers to share their own "war stories" for future episodes. Stories can also be submitted by email.
The next video release in the Off Register series, "Cruelty-Free Printing," features a designer who is spending a little too much time worrying about lunch rather than the problem with her print job. This episode is scheduled to launch in June.
More information about Off Register is available on the SFPNA web site.
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