GA Pack Building Aseptic Packaging Material Plant In Germany
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Great Aseptic Packaging (GA Pack), Beijing, China, the second largest supplier of roll-fed aseptic packaging material in the world, reports that it is investing EUR 50 million to build a European production facility in Halle (Saale), Germany. The new production site marks an important milestone in the company's international growth strategy. The facility will create approximately 110 new positions for the local economy.
With the new factory in Germany, GA Pack takes the next step in its international business development. The company follows a dedicated strategy of growing international markets. Peder Berggren, director, International Business at GA Pack, noted that "with the new facility, we are significantly expanding our activities in Europe and thus penetration of the largest regional market for aseptic packaging in the world. This commitment helps us grow our market share, further broaden our customer mix, and capture part of the rapid growth in the international aseptic packaging market."
The European plant will also provide additional capacity for export to the Middle East and North and South America. According to Berggren, GA Pack sees the potential and the customer demand to grow the facilities over time: "This is a long-term commitment to the dairy and beverage industry, the region, and to Europe in general. We are here to stay, and to offer the liquid food industry a choice that creates real value."
Halle was chosen for its optimal mix of competitive location factors. Berggren explained that "the production site offers excellent railroad connections and motorway access, and is located conveniently close to Leipzig airport. Also, a great number of professionals live in the area. What won us over, though, were the authorities of Sachsen-Anhalt and Halle, who have shown great professionalism and eagerness to win this project. They have made it very clear from the start that together, we can create a win-win-situation."
The production of aseptic packaging material in Germany is scheduled to start in 2012. The factory in Halle is expected to have an annual production capacity of approximately 4 billion packs by the end of 2013, and offer workplaces for at least 110 skilled employees.
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