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NewPage "Ed" Series Gets Personal with Release of No. 14

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NewPage Corp., Miamisburg, Ohio, USA, this week released Getting Personal, the fourteenth issue in its "Ed" series of educational brochures. This new issue points out how the world is connecting audiences at many different communication points, engaging them in very personal ways. NewPage notes that "whether print, advertising, mobile or social media, in Ed No.14, Getting Personal, readers learn that the most effective messaging utilizes a combination of all of these mediums." Throughout the brochure, Ed shares a number of case studies of leading marketers who reinforce the importance of print in a marketing media mix, achieving maximum customer reach and engagement.

In Getting Personal, readers experience advanced technology now available through the print medium. These include variable printing, QR codes (advanced bar codes, when printed in an advertisement utilizing smart phones direct buyers to specific websites), and augmented reality (an interactive three dimensional online experience that starts on a printed page).

"Despite the continuing talk that print is losing relevance, Ed shows us in Getting Personal that print continues to remain one of the strongest means to deliver a message," says Steve DeVoe, VP marketing for NewPage. "It's versatile and accessible to all, regardless of age or income, and still preferred among a large segment of consumers for receiving information."

The "Ed" series is a friendly educator of all things paper, printing, and design—a source for information and inspiration to help the creative community express their ideas, on-press and on paper. The brochure series is accompanied by the EdLivesHere web site.


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