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NewPage's Latest On Paper Episode Features Recreational Equipment Inc

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NewPage Corp., Miamisburg, Ohio, USA, this week announced the upload of a new episode in its On Paper sustainability podcast series, featuring REI (Recreational Equipment Inc.), a national outdoor gear and clothing retailer. In this episode of On Paper, Kirk Myers, REI's corporate social responsibility manager, explains how the company is transforming its environmental key performance indicators from backward-looking metrics into forward-looking business tools, to further integrate sustainability into standard business operations and strategy.

Titled "Next Generation Environmental CSR," REI's program to create synergy between profit and planet is the result of a journey the company hopes others may learn from. "We're living in an increasingly resource constrained world and things are changing very, very quickly," Myers shares. "The path forward looks different than the path behind. So where we've had successes, is not necessarily where we'll have success in the future."

Accountability is important to the program's success and Myers explains to On Paper listeners how new ideas and solutions from REI's people helps drive innovation. "We make more work for our employees, we make it more challenging. But I'd argue we make our work lives more engaging also."

After hearing about REI's journey to and implementation of the "Next Generation Environmental CSR" program, readers can then read online the company's stewardship report. The report details REI's progress to address its operational environmental impact, efforts to introduce people to nature and protect outdoor spaces, and performance in providing an inclusive and rewarding workplace.

Now in its third season, the On Paper podcast series is an ongoing solutions-based dialogue that provides a platform for professionals to share how their organizations implement sustainable practices. With more than thirty episodes featuring representatives from the most innovative of corporate America, across a variety of industries, On Paper has garnered more than one million downloads.

 

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