Cascades, Reno De Medici Develop 100% Recycled Cardboard Christmas Trees
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Cascades, Montreal, Que., Canada, this week announced what it calls a "different way to think about the Holiday Season"—a 100% recycled Christmas tree with a small environmental impact. In collaboration with its Italian partner Reno De Medici, the company has simultaneously launched two web stores that allows North-American and European households to order and receive the tree of their choice. With long, detachable pieces that function similar to a puzzle, Cascades says that assembly of the Christmas tree "becomes a true child's game, and once the Holiday Season is over, it can easily be stored."
The first three models of the Collection Reno Carton 3D, the Classico, Moderno, and Piccolo trees, are manufactured in high quality cardboard. "In white, they offer a beautiful canvas for kids and adults to use their imagination in decorating and customizing the tree to their taste. For the traditionalists, the green is available, while design aficionados will love the trendy printed version with its resolutely modern look," Cascades notes. Manufactured entirely with recycled fibers, the Christmas trees are FSC certified. Sufficiently resistant to be reused for many years, the product can then be recycled, ending its life where it began.
Cascades adds that it does not intend to shutdown its online boutique after the holiday season. The online store will gradually shift to a range of novelty products, all in line with the company's ecological philosophy, such as a cardboard children's playhouse which is already available, and cardboard children's furniture which will appear in 2011.
More information about the recycled Christmas tree and boutique are available online.
Cascades produces, markets, and converts packaging products and tissue paper, made mainly of recycled fibers. The company employs some 12,500 people in more than 100 operating units located in North America and Europe. The Reno De Medici Group is the second-ranked European producer of cartonboard based on recycled material. It has a production capacity split among several mills in Italy, Spain, France, and Germany.
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