Voith Paper
Past Issues | TAPPI.org | Advertise | Buyers Guide | TAPPI Press Catalog
Travels with Larry Archive

SCA-Mars Product Wins Top Prize at German Packaging Awards

Print Print this article | Send to Colleague

"Magic Corner," developed by SCA, Sweden, in collaboration with Mars Western Europe, earned top honors at the German 2010 Packaging Awards, "Deutscher Verpackungspreis," in the Displays and Promotional Packaging category.

Magic Corner impressed the jury with its attractive product presentation. Side and back openings and an open tray facing ensure optimal product visibility. The product also reduces complexity and is optimized for the entire logistics chain.

Challenged to create a tray that could be assembled manually in 4 seconds, SCA Packaging developed the "magic corners," which gave the solution its name. Supporting corner posts automatically pop out during manual assembly of the tray, making it easily stackable. Recycled paper can be used exclusively throughout the manufacturing process, which is an important aspect for SCA Packaging and Mars as they strive to develop sustainable packaging solutions.

In another SCA-Mars collaboration, the "Christina J" design won silver at the Dutch "De Gouden Noot" awards of the Nederlands Verpakkingscentrum. The jury was impressed by the visual impact of the design, as well as the advantages of in-store flexibility. The shelf-ready product can be easily stacked for attractive and efficient off-shelf displays.