Voith Paper
Past Issues | TAPPI.org | Advertise | Buyers Guide | TAPPI Press Catalog
Travels with Larry Archive

IP's New WatchPrintWork Service Helps Printers Sell Digital Printing

Print Print this article | Send to Colleague

International Paper, Memphis, Tenn., USA, this past week launched WatchPrintWork a customizable video that offers printers a new, free way to sell their digital printing capabilities through a professionally produced on-line video. The video is accessible through a unique URL that will also incorporate the printer's name, contact information, and company logo.

IP notes that recent research by the Printing Industries of America (PIA) suggests that more than one in three printers are using social networking to grow their business. IP's new service is positioned to help the printer sales representatives showcase their capabilities using social media, as well as through e-mail. WatchPrintWork will help printers showcase the benefits of variable data for their clients.

Oftentimes, IP points out, the concept of variable data printing is a tough sell because it may be ambiguous to a marketer. The video explains the concept through the watchful eye of a reporter. At the end of the video newscast, it is shown that the printer sales representative is responsible for campaigns that experience unprecedented results. The WatchPrintWork service is free to any and all printers.


Nalco Company
EKA Chemicals Inc.