CCC Launches New Brand with Emphasis on POP Display Design

Print this article | Send to Colleague

Corrugated Container Corp. (CCC), Roanoke, Va., USA, this week said that it is launching a new brand that "focuses beyond brown-box," with an emphasis on point-of-purchase (POP) displays and packaging containers." CCC noted that it has had but has not previously emphasized the capability to structurally and graphically design POP and packaging, particularly in its own marketing efforts.

"We have some terrific customers who've been working with us for their brown-box needs, who need to find out about all the point of purchase and packaging we've been creating. Working with us on all aspects of their displays and packaging can help reduce costs, streamline production, and save time logistically. It was time to ensure all our marketing materials were supporting all we do," said David Higginbotham, president and son of CCC's founder.