Starbucks to Address Environmental Stewardship at PaperCon 2010

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Attendees at PaperCon 2010 will hear first-hand about Starbucks Coffee Company's long-term commitment to environmental stewardship and its goal to develop a comprehensive recyclable cup solution. Jim Hanna, Starbucks Director of Environmental Impact, will kick off the conference on Sunday, May 2 in Atlanta with his keynote address: "It Takes a Village -- Starbucks Quest for the Recyclable Cup." Hanna will provide an overview of Starbucks efforts to significantly reduce its environmental footprint through energy and water conservation, recycling and green construction. He will also discuss Starbucks aim to achieve recyclability or compostability.

TAPPI/PIMA's PaperCon is North America's largest pulp and paper conference, bringing together industry leaders and technical experts to explore market trends and the latest technologies for paper, board and tissue making, coating and printing. For the 2010 event, PaperCon will focus on the talent, technology and transformation needed to ensure long-term competitiveness. The May 2-5 gathering in Atlanta, Georgia, offers a unique opportunity to network with colleagues from all aspects of the industry.

PaperCon will feature a comprehensive program of peer selected and peer-reviewed presentations organized by TAPPI and PIMA. New in 2010, PaperCon also includes a Sustainability Forum and Showcase exploring "the science behind sustainability." This one-day forum on Tuesday May 4th is designed for paper and board product managers, technical marketers, merchants and others interested in learning the basics.

The latest information is available at www.papercon.org. PaperCon Sponsorship and Exhibit Opportunities are available by visiting the website or contacting Shane Holt, Exhibit Sales Manager at +1.352.333.3345 or PaperCon@naylor.com.