Past Issues/Subscribe | Printer-Friendly | Advertise | Send to a Friend | | Engage Archive June 2015
In This Issue
Galveston Island CVB
By Alex Plaxen
Director of Marketing, Event Rebels

Why should you design emotional sensory experiences?

When creating a message for your brand (event, company, or product), your ultimate goal is memory recall and advocacy from your consumers. Both your senses and emotions carry a lot of weight when encoding memory. If you can create a sensory experience that triggers an emotion, you are guaranteed to have a higher rate of recall. This is called sensory recall and is what we all aim for when creating a message for our consumers.
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"There is a lot of value in taking 10-15 minutes or so each day to reflect on the question, 'How can I better serve?' It gets us in a great state of mind to start the day, and it can often lead to new ideas for better serving the people on our teams.

"To make this time even more valuable, we should make sure we have a 'How can I serve you?' meeting with everyone on our team."

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Irving Convention & Visitors Bureau
Upcoming Events
Evening of the Stars is coming up on June 24th at the Holiday Inn Roslyn, and we want you to cast your vote for our stars who have been nominated for Planner, Supplier, and Rising Star awards!

Please click on the link below to vote. Hurry! Voting ends tomorrow (Friday, June 5th).

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Wednesday, June 24, 2015
5:30 PM - 9:00 PM

Holiday Inn Rosslyn
1900 Fort Meyer Drive
Closest Metro: Rosslyn
Arlington, Virginia 22209

Celebrate our achievements, and join us as we honor our outstanding volunteers!

We will be announcing the winners of the following awards:
-Marketplace Excellence Award
-Rising Star of the Year
-President's Award
-Planner of the Year
-Supplier of the Year
-PMPI Committee of the Year
-PMPI Distinguished Leader

Welcome the installation of our new board of directors, join us in well wishes to our outgoing board of directors, and enjoy the networking with your fellow members of PMPI!
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Saturday and Sunday, July 25 - 26, 2015
9:00 AM - 5:00 PM
Kellogg Conference Hotel at Gallaudet University
800 Florida Ave. NE
Washington, DC 20002

The PMPI CMP Summer Boot Camp is a two-day course facilitated by local, experienced CMPs. The course includes handouts for each domain, complete information about the exam, and test-taking tips.

Some of the many benefits of being a part of the study course include:
-Great time management assistance
-Learning CMP test-taking tips
-Support and encouragement
-Clarification of complex material and concepts
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News and Announcements
What are your non-negotiables? How do you demonstrate respect? What story is your corporate culture telling? 200 Members of PMPI and the Capital Chapter of PCMA were treated to a little Disney Magic when Dee Byrnes shared Quest for Talent: Disney's Approach to Selecting, Training, and Engagement.
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Howard County Tourism and Promotion
AMA Executive Conference Centers
Visit Phoenix
DNC Parks & Resorts at Shenandoah, Inc.


Please visit our website at to learn more and register for all of our events,
as well as information about the resources we have to offer you.