AATO - Technical Forum 2018

Here are three good reasons why you should attend the AATO 2018 Technical Forum: 

• Educational Opportunities. No matter how experienced you are at your business, everyone can learn. Working in a small business venture can often be isolating, and without exposure to a variety of points of view, we can miss new ideas and trends that can impact future results. The educational aspect of a conference can expose you to new ways of conducting your business and help you discover how to be more productive.
• Networking with Peers. Industry Forums provide a great opportunity to network. Often competitors from other regions of the province can become valuable resources for referrals and best-practices. Avoiding peers for fear of others discovering your competitive advantage can actually limit your own success.  Collaboration is the way to approach networking. While there are those whose intentions can be suspect, most people can help each other uncover ideas and spark inspiration when they get to know each other on a personal level.
• Position yourself as an Expert. When you are active in your industry, you can develop a reputation as an expert to your peers and your clients. Those who are engaged over the long term are often asked to speak at the events and to write articles for their industry publications. Like it or not, others like to associate with the experts in any industry. Clients feel good about doing business with those that are celebrated by their peers. If your strategy is to be the best-kept secret in your business community, you will be missing a valuable opportunity.