I’ve been intrigued by these questions and wrote the book "Impossible to Ignore: Creating Memorable Content To Influence Decisions" out of necessity. I wanted to know what helps us get on people’s minds and stay there long term. What are some issues that business people find challenging where memory is concerned? Here are three, along with solutions on how to address them.

As leaders, we spend much of our time and effort setting business goals and developing plans to achieve them. Yet the most important element behind everything is your team. If they don’t understand where they fit in, all of our lofty goals will go nowhere.

From politely declining, to giving information you are willing to share, here are nine ways to address a question you don’t want to answer.

Finding good employees takes a lot of work and time. No one started a business because they like to look through a pile of resumes. So I always am interested in the techniques successful people use to find good people, no matter what business they are in.

Which is more important to your boss: to dominate people or to be liked by them? Most leaders can be divided into these main two camps, says a management professor, and there is a time and a place for both styles.