Tommy Hilfiger, which is owned by PVH Corp., announced that actress Zendaya, who recently starred in the blockbusters "Spider-Man: Homecoming" and "The Greatest Showman," will be the new global Tommy Hilfiger women’s ambassador and will appear in the brand’s global integrated campaign beginning in Spring 2019.
Walmart.com and Advance Auto Parts, a leading automotive aftermarket parts provider in North America, announced a comprehensive, strategic partnership that will create an automotive specialty store on Walmart.com. Expected to begin rolling out in the first half of 2019, the new omnichannel shopping experience will provide customers with access to Advance’s extensive portfolio of aftermarket automotive parts, accessories and maintenance items.
Amazon is now an official retail partner for “Shark Tank.” The new Amazon Launchpad Shark Tank Collection, available at www.amazon.com/launchpad/sharktank, highlights products seen on “Shark Tank,” including the Hatch Baby, Third Wave Water and Stasher, among others.
Macy's and Marxent have partnered on the largest virtual reality rollout in retail history, with approximately 70 Macy's VR installations in stores nationwide. The companies expect to add another 20 locations by January 2019. In partnership with Marxent, Macy's is enabling customers to discover products and make informed buying decisions using the Macy's VR furniture experience.
Albertsons Companies, one of the largest food and drug retailers in the United States, has launched its online marketplace powered by the Mirakl Marketplace Platform.
The Chicago Bulls and Zenni Optical have agreed to a five-year partnership that makes the leading online eyewear company the first-ever jersey patch sponsor and the Official Eyewear Partner of the Bulls. The deal includes various marketing elements, community initiatives, digital assets and in-arena signage and activations.
Fashion technology house BeProduct has successfully implemented its collaborative Product Lifecycle Management platform at UNTUCKit.