Synchrony Financial, a consumer financial services company, announced a multi-year contract providing consumer financing for e-commerce leader Zulily. Synchrony Financial has also renewed the consumer financing program for QVC. Both QVC and Zulily are wholly owned subsidiaries of Liberty Interactive Corporation.

 

SweetIQ, a business unit of ReachLocal, is now an official Snapchat partner. SweetIQ clients can now launch, manage and measure all their Snapchat geofilter campaigns directly through the SweetIQ hub.

 

AIDS Healthcare Foundation has opened the first Out of the Closet Thrift Store in St. Petersburg, Fla. The facility will also house a state-of-the-art AHF pharmacy and administer confidential free one-minute HIV testing.

 

Samsonite, a worldwide leader in travel bags, luggage and accessories, has selected Aptos Enterprise Order Management to enhance its omnichannel operations and improve order visibility, flexibility, profitability and speed.

 

Reflektion, the artificial intelligence-driven customer engagement solution for retailers and brands worldwide, announced a strategic alliance with Mad Mobile, a leader in mobile-first retail transformation. The alliance represents a unified commerce solution for joint customers and extends Reflektion’s understanding of individual online shoppers into physical retail environments.

 

Wayfair Inc. announced the launch of “Search with Photo,” a new feature that leverages artificial intelligence to make it easier for shoppers to find the furnishings they want for their homes.

 

Diane von Furstenberg, a global luxury fashion brand, is expanding its use of Salesforce Commerce Cloud to accelerate its unified commerce vision and connect with its customers in entirely new ways. With the addition of Commerce Cloud Store and Commerce Cloud Einstein, DVF will merge online and offline experiences and power AI-driven recommendations throughout the shopper journey.