Where can bricks-and-mortar retailers gain an advantage over digital retailers? Connected Print.
While digital is changing how consumers research and buy products, many consumers still prefer going to a physical location to finalize purchases. This has created a new shopping dynamic where customers shift between physical and digital seamlessly.
With connected print, customers access dynamic digital content using printed signage and their mobile devices, allowing bricks-and-mortar retailers to combine the physical and digital shopping experiences in one place.
Learn how you can differentiate the customer experience from those of digital giants with connected print and achieve a competitive advantage.