ConcreteWorks Education: Build with Strength: Delivering a Consistent Message about Concrete Buildings

Are you tired of the constant drumbeat of why wood is better than concrete? Then join NRMCA’s Lionel Lemay, senior vice president of structures and sustainability and Brett Ruffing, senior director, communications and public affairs, for the BuildwithStrength campaign, on Tuesday, September 20, from 10 to 11 a.m. in Nashville at ConcreteWorks for this deep dive into NRMCA’s Build with Strength initiative and learn how you can deliver a consistent message about concrete’s strength, durability, safety and long-term value. The session will provide you with an understanding of the needs of different decision maker groups and how to provide them with information they need to make concrete the material of choice for their next building project. It will look at the tools available to you such as the Concrete Design Center, education programs, fact sheets, case studies, videos and presentations and how to use them to your advantage.