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NRMCA Producer Member's Ad Campaign Honors Construction Workers

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NRMCA Producer member Ozinga Bros. has created a three-phase advertising campaign meant to "honor and celebrate" people in the construction industry. Tim Ozinga says that the public often underestimates those in the trades. "[W]e really wanted to challenge that and stress that these are indispensable people that we need in order to build communities and country," he explains. "These are the people who build the roads and bridges we use daily, the homes and the buildings that we live and work in, and the places where we go to shop and play. A lot of people take it for granted the amount of hard work that goes into making this lifestyle possible." Launched last spring in Chicago where Ozinga is located, the campaign is called "Born to Build."

Source: An August 20 item in the Concrete SmartBrief e-newsletter. Read more.
 

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