DAP Projects, "Known Yards Influenced" Soar Above Last Year's Totals

Two key NRMCA promotion indicators are pointing toward a much more responsive market in FY 2014 compared to last year. Seventy-nine Design Assistance Program (DAP) projects submitted so far during this fiscal year (beginning October 1, 2013) compared to a total for all of FY13 of 68 projects. This program has been slow to develop, but now has strong momentum thanks to a fast turn-around on project submittals and a success rate for known-project outcomes of 65%. Another indicator of promotion effectiveness, Known Yards Influenced (KYI), is showing an even larger increase over last year. KYI is a measure of the volume of projects that have been placed where one or more NRMCA staff played a significant role in winning the project. In FY 2013 a total of 211,836 KYI yards were recorded compared to 358,606 yards through less than six months of the current fiscal year.