From Meet the Experts: Charting A Successful Game Plan In the New World of Marketing

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Julian Duncan was introduced to the NBMBAA during his first year of business school at Rice University when Houston hosted the national conference. "I secured an internship with IBM at the Career Expo," says Duncan. "The following year at the conference in the San Diego I connected with Nike and my career journey began."

As global brand director for Nike Basketball, Duncan focuses on driving the Lebron James business globally. In the "Charting A Successful Game Plan In the New World of Marketing" Meet the Experts session by Rice University, Duncan outlined the importance as marketers to know your brand, your strengths and identify the things that you don’t do really well to make strategic decisions about raising your level of competence. "This is what takes to create a differentiated advantage," he stressed. "The only way to get there is to be introspective or lean on mentors or accountability partners to help you identify these areas and create solutions."

Co-presenter Constance Porter, Ph.D., accentuated how great people strive for diverse experiences to reach growing audiences in this new world of marketing. "It’s about being valuable and relevant," said Porter, visiting assistant professor of marketing, Jones Graduate School of Business at Rice University. "The new corporate specs for chief marketing officers are professionals with a range of experiences, knowledge and insights. They want you to know what you’ve done to break the ground or how you move from the core to the edge. Today’s differentiator is tomorrow’s common sense, think about how to sustain your greatness over time."