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Today: NBMBAA Entpreneurial Institute: Learning the Rules so You Can Make Them

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This year's Entrepreneurial Institute (Founding sponsor: State Farm; Supporting sponsor: Wells Fargo) offers a full-day of amazing sessions in three tracks – start-up, growth and social entrepreneurship. The day begins with aspiring entrepreneurs, a whiteboard and just five minutes to pitch an idea. The Innovation Whiteboard Challenge, moderated by celebrated broadcaster Ed Gordon, with judges including Dr. Randal Pinkett and Eric Holoman, president, Magic Johnson Enterprises, is open to all full Conference registrants. 8 a.m., LA Convention Center, Concourse Halls 151 & 152.

The plenary "Why Didn't I Think of That?" also moderated by Gordon, brings together a panel of unique entrepreneurs to discuss their experiences in thinking up and fully realizing a high profile business. 2 p.m., LA Convention Center, Concourse Halls 151 & 152.

End the day at the EI Networking Reception, sponsored by State Farm, Wells Fargo and IBM. 5 p.m., LA Convention Center – Room 408A.
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