Association Adviser - ASAE Annual Meeting & Exposition

Naylor News

Dinos, rhinos and blue whales, oh my! Saturday evening’s Opening Celebration at the Royal Ontario Museum gave #ASAE17 attendees a taste of Canada – right in time for its 150th! Party-goers greeted friends and colleagues old and new, explored one of the most beautiful museums in the world, and sampled some of the most delicious cuisine found throughout the country.

After the celebration, everyone had the chance to explore downtown, as well as the some of the top-rated restaurants and bars in nearby neighborhoods. Many people even took in a win from the home team, the Toronto Blue Jays.

A Q&A with Naylor President & CEO Alex DeBarr

Association Adviser recently sat down with Naylor Association Solutions President & CEO Alex DeBarr to talk about what the future looks like for associations, how leadership and innovation go hand in hand, and why the right tools of engagement are key to engaging members and driving non-dues revenue.

Association Adviser: What does the future look like for associations?

DeBarr: The future for associations is very bright, especially for those that are willing to take calculated risks and capitalize on opportunities that come their way. Associations in this day and age need to engage members by informing them, educating them and proving their value through exclusive access and benefits — and this will only keep growing in importance. The associations that do this well will succeed. Associations that lead their industries through content and education also will see the creation of new ways to monetize that engagement, which will more easily allow them to fulfill their mission and make investments in the future.

By exploring solutions and customizing and monetizing the tools available, associations can better interact with their members, sponsors, industry leaders and supporters. We talk to associations all of the time about how to best leverage the tools of engagement they have at their disposal.

To read the full interview, check out the latest issue of Association Adviser magazine. Pick up your copy today at Booth 603 or read it online here.

From the Exhibit Floor

Enter to Win an Echo Show

Visit the Naylor Association Solutions team at Booth 603 to enter to win an Amazon Echo Show. While you're there, make sure to try our signature drink – the Naylorini – made with blue curacao, apple juice, lime juice and prosecco. Mimosas and non-alcoholic options will be served as well.

About Town

Picture Perfect in Toronto

If you're like us, you're always looking for that unique photo op every time you travel. See a unique site and take a photo like none other for Instagram. Toronto has a number of tourist attractions that provide fun and memorable photo opportunities. Here are some of the top picks for pics from Tourism Toronto.

The TORONTO Sign

The TORONTO sign, originally installed as part of the Pan American Games in 2015, was such a hit with residents and visitors that it’s stayed. See it in Nathan Phillips Square in front of City Hall (in itself a photo-worthy mid-century architectural gem) in all its multicolour splendour during the day, or lit up in various dramatic ways when night falls.

Canoe Landing Park

Adjacent to the Gardiner Expressway and Roger’s Centre, Douglas Coupland’s Red Canoe is a snapshot of Canadiana where you can also get a great view of the CN Tower in the background.

CN Tower's Edgewalk

EdgeWalk offers the best background shot and vantage point of our fair metropolis from the ledge of the CN Tower. You can’t take your own photo here but two photos and a video are included in the experience price.

Simcoe Wavedeck

Inspired by the shorelines of Ontario’s Great Lakes, it replaces a narrow sidewalk with impressive curves that soar up above the lake and provides a great photo backdrop.

Dundas Square

Our square is reminiscent of New York’s Times Square with myriad billboards in the background. The lights and colours showcase the excitement of our downtown core. (Stand on the northeast corner for best shot).

Graffiti Alley

South of Queen Street, our city-sanctioned alley enlivened with works of art from graffiti artists, showcases the colourful side of Toronto. In the crevices of back doors and against the walls, this is a vibrant setting for shutterbugs.

Toronto Skyline from the Toronto Islands

Looking for that postcard shot of your trip? Whether you’re shooting from the islands or on the ferry, this is one of the best vantage points of our city’s skyline.

Social Snippets

Share the #ASAE17 Experience

Social media is blowing up with up-to-the-minute insights and virtual connections being made. Make sure you’re following #ASAE17 on Facebook, Twitter and Instagram. Here are a few of our favorite posts from Saturday.

Other Resources

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Naylor provides products and services that drive member engagement and revenue for 1,800+ associations in North America. Naylor helps trade and professional associations by offering an array of solutions, including communications strategy and content development for print, digital, video an social media; full service event management; advertising, sponsorship & exhibit sales; career centers, learning management, association management and association management software (AMS) solutions.