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| May 2012 | Forward to a friend | Print this e-mail |
 Features Experts say technology is a strategy, not a cost center. Too many associations have invested significantly in technology and are underutilizing it because they underestimate the staff time needed to use it correctly. Do you really need to be on the "bleeding edge?"By Hank Berkowitz Full Article...  Watch this month's features for best practice tips about incorporating video into your association’s communications; to learn how segmentation is easier than you might think, and to get a deeper look into which technologies association executives feel would have the biggest impact on their organization. Marketing & Communication Companies are tracking every online impression and click for the purpose of knowing more about our purchase habits. Your association might not offer products for purchase, but you probably have events, publications and programs. How can you use membership data to make these more successful? By Kelly Donovan Full Article... 
Leadership This month, the Corner Office spotlight shines on Gus Edwards, executive vice president of the 500-member National Stone, Sand & Gravel Association (NSSGA) in Alexandria, Va., which represents the interests of the $17.5 billion U.S. aggregates industry.By Association Adviser staff Full Article... Technology In this interview, Marcus Underwood explains how staying behind the curve may get you further ahead. He speaks with Association Adviser about outsourcing, getting assistance from others and why you might want to stay behind the technology trailblazers.By Association Adviser Staff Full Article... 
Did You Know? If you think your member database is falling behind the times, you’re not alone. Nearly 30 percent of the 181 association leaders who have responded to last month’s Association Adviser eNews reader poll said "changing or upgrading their member database" would have the "single greatest impact" on their organization.
By Association Adviser staff Full Article... Revenue As most association membership and marketing teams know, the simplest way to structure an online marketing plan is to look at the product mix you want to sell. Smart segmentation, patience and relationship building will yield big dividends down the road.By Dan Seligson, guest contributor Full Article... Networking & Opinion Dissociation: Associations and the Reality of Irrelevance
Ryan Crowe SocialFish A soon-to-graduate student reflects on how associations come across to the millennial generation and how they can remain relevant to a group used to making their own connections in our digitally-connected world. Be sure to check out the discussion in the comments section. Enterprise Tablets Set to Go Big in 2012 [Infographic] Ricky Ribeiro Biztech Get used to seeing tablets in the workplace. Twenty-one percent of employees in Fortune 500 companies have requested one, and 57 percent of IT managers have seen personal tablets in the office regardless of the company's policy. Read on to learn more about how tablets are expected to affect work life. @jlamel My latest HuffPo piece on if anyone in Congress gets technology? Answer: @DarrellIssa http://huff.to/K09IdM via @HuffPostTech Full Article... |
Reader Poll Which of the following describes the most advanced way you use LinkedIn?
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