Improving Your Advertising and Sponsorship Programs

Research says thought leadership, relationships and leads are key. Experts agree. What can we learn from Vince Lombardi and Friedrich Nietzsche?
By Hank Berkowitz
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Five Ways to Inspire Creativity at Your Organization

Everyone at your organization can come up with great ideas. Smart managers know how to let individuals think and brainstorm in a relaxed, inclusive environment.
By Dana Plotke

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From the Corner Office: Margaret Cervarich, NAPA

This month, the Corner Office spotlight shines on Margaret Cervarich, Vice President for Communication and Public Affairs of the 1,100-member National Asphalt Pavement Association (NAPA), which represents the interests of asphalt pavement material producers and paving contractors on the national level with Congress, government agencies, and other national trade and business organizations.
By Association Adviser staff
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Content (With Wide Distribution) is King

Associations should strive to provide information to members whenever and wherever they are. Learn how to create high quality information that can be leveraged across multiple channels and formats.
By Marcus Underwood
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Associations Report Rapid Adoption of Video Content in 2012

If you think you’re seeing more videos on association websites lately you’re not alone. Nearly two-thirds (65.7 percent) of respondents to last month’s Association Adviser enews reader poll said they are using online video or planning to do so this year—a substantial jump from 40 percent who were using video at this time a year ago.
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Check out some of the best posts and tweets from the past month, and join Naylor at upcoming industry gatherings.

7 Video Best Practices in the Era of Social Media
Eric Harr
Social Media Today
A few succinct tips about how to best plan your video content and format so your viewers will want to watch them and take action.

Tablet and E-Book Reader Ownership Nearly Double Over the Holiday Gift-Giving Period
Lee Rainie
Pew Internet & American Life Project
Twenty-nine percent of American adults now own a tablet computer, e-book reader or both. Is your publication on their digital reading list?

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