Research Shows Resolutions (Like Strategic Plans) Tend Not to Stick

If 2011 was the year of experimentation, then 2012 will be the year of making decisions about which communications strategies are working—and not working—with the right numbers to back it up.
By Hank Berkowitz
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Rebranding: More Than Meets the Eye

Going through the re-branding process with the American Society of Interior Designers (ASID) reinforces the idea that changing an association's brand is essential to staying relevant. However, it takes time to produce a result that accurately represents your organization.
By Lyle Fitzsimmons

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Writing for the Web

Are your members reading every word on your website or e-newsletter, or do their eyes glaze over before they need to scroll? Learn four keys to holding your members’ attention online through better digital writing.
By Kelly Donovan
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Association Spotlight: LOGA

This month's spotlight on communication excellence falls on the Louisiana Oil & Gas Association (LOGA), whose aggressive push into new media and technology has opened up a deep reservoir of membership growth and lobbying success in support of the "little guys."
By Association Adviser staff
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Associations Plan to Increase Communications Staffs in 2012

Our latest poll shows that more than half of associations plan to increase their member communications staffs this year, while less than 20 percent plan to cut their communications staff.
By Association Adviser staff
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Nothing Happens Until Something Gets Sold!

Regardless of your job title, your sales antennae should always be up if you work for an association. January is an excellent time to re-energize and re-focus on who you are, what you have to sell, what differentiates you from your competition, the state of the marketplace and creating non-dues revenue opportunities.
By Bob Burris
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Check out some of the best posts and tweets from the past month, and join Naylor at upcoming industry gatherings.

Improve Your Site's iPad Usability in 1 Simple Step
Linda Bustos
GetElastic
The Pew Internet & American Life Project estimates that 8 percent of adults own a tablet, and that number will grow to at least 20 percent in the next few years. How tablet-friendly is your website?

Innovation's No-Duh, No-Joke Secret Sauce: Friendship
Stuart Karten
Fast Company
What might happen to your projects and operations if you treated your relationships with coworkers and members more like friendships?
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