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  November 2011 Forward to a friend | Print this e-mail  
Features
If you’ve been spending more time on non-dues revenue programs, you’re not alone. As last month’s Association Adviser reader poll discovered, nearly half of respondents think non-dues revenue is an "increasingly important" component of their 2012 budgets.
By Hank Berkowitz
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Raising non-dues revenue can be hard work. Spending it is not. Two Georgia associations explain how they choose to creatively allocate their non-dues revenue to enhance the experiences of their members and future members, and serve the communities in which they live, work and play.
By Kelly Donovan
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Revenue
In an era not seen since the 1930s, almost everyone is looking to generate more revenue. Associations are no exception, and this month’s issue targets non-dues revenue. Sponsorship is certainly one avenue to explore and use, but you have to go about it the right way. Read on for a basic manual about how to make sponsorships a win-win proposition for your association and its supporters.
By Bob Burris
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Leadership
This month, the Corner Office spotlight shines on Henry Chamberlain, President and COO of the Building Owners and Managers Association (BOMA), an international federation of more than 100 local associations and affiliated organizations. Founded in 1907, BOMA's 16,500-plus members own or manage more than 9 billion square feet of commercial properties.
By Association Adviser staff

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Technology
Interactive advertising has little downside. It is inexpensive, easy to implement and easy to measure. The challenging part of interactive advertising is to give time-pressed members something compelling enough with which to engage.
By Marcus Underwood
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Did You Know?
Are associations more than dues gathering organizations? Last month’s Association Adviser eNews reader poll indicated yes, with nearly half of respondents telling us non-dues revenue will be an increasingly important component of their 2012 budgets.
By Association Adviser staff
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Networking & Opinion
Check out some of the best posts and tweets from the past month, and join Naylor at upcoming industry gatherings.

12 Ways to Develop a Loyal Community for Your Blog
Debra Askanase
SocialBrite
Twelve short steps to cultivating content and conversation that will stimulate your members and encourage greater participation on your blog.

Stop Competing
Mark J. Golden
Golden's Rules for Associations
In our quest to become more businesslike, or more competitive with for-profit vendors of services, information and product, are associations voluntarily sacrificing the very thing that makes them uniquely competitive in a world of expanding options for consumers?

Full Article...
 

Reader Poll

What was the most important (positive) surprise for you in 2011?

Membership stabilization/growth in a tough economy
Improvement to our bottom line
Popularity of our social/mobile media
The success of our member communications programs

View Results

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