JELD-WEN Celebrates Seven Years of Winter Sports Sponsorship
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The company currently supports NHL hockey teams in Vancouver, Calgary, Ottawa, Montreal; AHL teams in Winnipeg, Quebec; the IIHF World Junior Hockey Championship; and the World Under-17 Hockey Challenge. In addition to hockey, JELD-WEN also supports over a dozen Canadian curling teams including top-ranked Jeff Stoughton and Jennifer Jones (starting in 2007 with Kerry Burtnyk) and has expanded its presence from sponsoring teams to supporting provincial tournaments such as the Safeway Championship and Tim Hortons Brier.
These longstanding partnerships represent more than rink boards or program ads. They’re a tribute to the company’s roots and a commitment to the communities in which JELD-WEN operates.
"Winter sports play such an important part in Canadian culture, says Sante Cigana, Vice President of JELD-WEN Canada. "We’re proud to celebrate seven years of support and we¹re committed to maintaining a continued presence in the coming years."
While the JELD-WEN winter sports program is national in focus, they have also invested significant funds in helping local athletes develop their skills. From coast to coast, smaller towns and municipalities have also been supported through this initiative, the largest being the JELD-WEN rink board program that has helped over 50 communities across Canada provide more access and better facilities to their residents.
"If our involvement in Canadian winter sport helps one Olympic hopeful realize his or her dreams, then it’s all worthwhile." says Chris Sheldon, Director of Marketing, JELD-WEN Windows and Doors Canada.
JELD-WEN Windows and Doors, founded in 1960, currently employs over 1,200 Canadians. In 2003, they consolidated their 27 brands under a single product identity. It is now one of the largest manufacturers of windows and doors with locations in 22 countries and more than 12,000 employees worldwide. Learn more at www.JELD-WEN.ca.