KCMPI Board Member Earns CAS Designation

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Congratulations to Phil Allemang of CAM Inc. He was recently awarded
the designation of Certified Advertising Specialist.

Certified Advertising Specialist (CAS) is the promotional products industry's professional designation. Individuals with CAS certification are seen as industry leaders, those who have attained a higher standard of professionalism, knowledge and experience. CAS certification is acquired through a combination of active employment in the industry, completed courses and the successful demonstration of expertise.

The CAS certification designee will have a broad understanding of all aspects of the industry, best practices, business ethics, promotional products programs and technology guidelines. Designees will be well versed in all advertising and marketing media available for the promotional products industry. Less than 3 percent of all promotional consultants have this designation. Way to go Phil!