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October 2, 2014: Branding Your School: Effectively Communicating Your School's Story to the Community

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Joe Sanfelippo, PhD, Superintendent, Fall Creek School District (Wisconsin) 
Tony Sinanis, 2014 New York State Elementary Principal of the Year; Principal, Cantiague Elementary School (New York) 
Tom Murray, State and District Digital Learning Director, Alliance for Excellent Education

Please join the Alliance for Excellent Education in a back-to-school webinar that is part of its Project 24 leadership series. Led by the Alliance, Project 24 is a systemic planning framework around the effective use of technology and digital learning to achieve the goal of college and career readiness for all students. This Google Hangout will explore why branding schools is important; discuss the benefits of branding a school; and provide leaders with an action plan for branding. Branding is a way for leaders to make students' learning visible to the entire education community in order to share best practices, celebrate achievements, and make sure that the education community is focused on the most important person: the student.

Authors of The Power of Branding and school district leaders Tony Sinanis and Joe Sanfelippo will share personal stories on how spreading their transparent message has transformed school learning environments and created a positive culture that involves the entire school community. Panelists will also address questions submitted by viewers from across the country.

Register and submit questions for the webinar at:


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