Registration is now open for USA College Day London 2015. In its 38th year, USA College Day is the oldest and largest fair of its kind in Europe, with 2014’s event attracting 4,500+ visitors and over 180 exhibitors. College Day provides a cost-effective way to reach thousands of prospective UK students at one time. During the 2013-2014 academic year, over 10,000 British students pursued study in the United States—a nearly 8 percent rise from the previous year and the largest increase in over a decade. Thus, 2015 is the perfect time to recruit UK students.