IIE is pleased to welcome a delegation of Finnish university professionals who arrived on Monday as part of the Fulbright Center in Finland’s series of higher education study tours. This delegation from Finnish higher education institutions will explore best practices and trends in communications and university relations with constituent audiences. Participants will visit institutions in Washington, DC, Maryland, and Virginia to discuss marketing and recruitment, information sharing, content production, promotion of science and research, brand management and related topics. The group will learn about the American system from expert speakers and through direct observation at private and public universities. There are nine university professionals in the delegation as well as two Fulbright Center staff. IIE’s Division of Scholar Exchanges in Washington, DC, is responsible for local arrangements.