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Bridge the Digital Divide to Recruit Mobile Students


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Karen MacGregor shares in University World News highlights of a World Education Services (WES) report "Bridging the Digital Divide: Segmenting and recruiting international millennial students." "A survey of nearly 5,000 America-bound international students has recommended that to boost recruitment, universities should adapt to student technology use, embrace the marketing power of the university network and tailor content to communicate their value propositions to students," writes MacGregor.

 

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