All ICA vendor members are encouraged to attend.

Are you interested in rapidly expanding your business? You might consider franchising, especially if your business model is easily replicated.Here are a few things to keep in mind as you determine whether your business could succeed as a franchise.

The importance of words can’t be understated when you’re trying to attract today’s would-be franchise business owners. People looking into franchising have many (3,000+) choices along with many different ways to find out about them. 

From ribbon-cuttings to charity auctions, every small business wants to draw a customer-friendly crowd to its event. One undisputed benefit of hosting a live event: reaching your target audience in real-time. Here are a few tips and tactics to spread the word about your event quickly and easily.

Want to thrive on every level? This three-step plan highlights the value of getting out of the office and into the world, or even just the neighborhood.

Before car culture exploded in the United States, then 4-year-old Dan Pecora got his start in the family business, making brushes by hand with his father in the basement of their Milwaukee home. 

If you think it’s "greener" to wash your car at home, here are three big reasons to think again. (A great read to share with your customers!)

When development stretches on endlessly, sometimes it’s hard to see the triumphs amid the sprawl. But one car wash in Avon represents the sort of design cooperation that just might help people think their taxes are going to good use.