April 30, 2014
Last week we began releasing pre-packaged press releases and beginning May 5, we'll be starting our first blogger outreach. Last year our efforts resulted in 165 million impressions, driving people to the WaterSavers car wash locator.
And because members asked for it, late this summer (July/August) we will be running targeted digital advertising ONLY for WaterSavers members. We will run ads in the zip code areas where we have WaterSavers members.
Not in the program? Join today to be included in our WaterSavers car wash locator.
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Market Watch
There are 23 million or so small businesses in the U.S., employing an estimated 50 million workers—and most of them don’t have a retirement plan in place. In fact, just 30 percent of small employers sponsor a pension plan, according to surveys from the National Federation of Independent Business.
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Forbes
For small business owners, the lines between business and personal can quickly become blurred. The business becomes their priority. It becomes their life. And in many cases, it also becomes their retirement savings plan.
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Small Business Trends
Email marketing software can be a powerful tool for small businesses. It can drive traffic to your website, increase sales, build brand loyalty, and more. And the software is even more powerful if you take full advantage of the tools available to you.
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Small Business Computing Email inboxes are a crowded place these days. In order to stand out, you’ve got to up the ante on your email marketing. Creating content that provides real value to your readers is a great start, but only if they actually open your email.
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Mashable Nissan is experimenting with a special super-hydrophobic paint called Ultra-Ever Dry that it's billing as "self-cleaning" for cars. It has been specially engineered to be extremely water- and oil-resistant by UltraTech International.
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SFGate
The rain that's fallen in fulsome fits and spattering starts this spring has punched enough of a dent in the drought that state officials now say just three towns and rural areas are in danger of running out of water—a sharp dip from the 17 that were facing Dust Bowl disaster in January.
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Business Insider
Short supplies have kept used-car prices high. But that number has already started rising—and that means used-car prices could be coming down soon.
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 Zep Vehicle Care, a division of Zep Inc. (NYSE: ZEP), and the largest provider of carwash products and chemistry to the professional carwash industry, announced at the International Car Wash Association Annual Car Wash Show in Chicago the introduction of Armor All Professional® Extreme Shine Wax™.
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